Wiley international encyclopedia of marketing / editors-in-chief, Jagdish Sheth, Naresh Malhotra.
Material type:
TextPublisher: Chichester : Wiley, 2011Description: 7 v. : illISBN: 9781405161787Other title: International encyclopedia of marketingSubject(s): Advertising -- Encyclopedias | Consumption (Economics) -- Encyclopedias | Marketing -- EncyclopediasDDC classification: 658.8
Contents:
v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- v. 7. Cumulative index.
| Item type | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Reference book
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UTCC Library | Reference Books (English) | UTCC Library, Bldg 24 Fl 6 | 658.8 W676 (Browse shelf) | v. 1 c. 1 | Not for loan | 32009001128860 | ||
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Reference book
|
UTCC Library | Reference Books (English) | UTCC Library, Bldg 24 Fl 6 | 658.8 W676 (Browse shelf) | v. 2 c. 1 | Not for loan | 32009001128878 | ||
|
Reference book
|
UTCC Library | Reference Books (English) | UTCC Library, Bldg 24 Fl 6 | 658.8 W676 (Browse shelf) | v. 3 c. 1 | Not for loan | 32009001128886 | ||
|
Reference book
|
UTCC Library | Reference Books (English) | UTCC Library, Bldg 24 Fl 6 | 658.8 W676 (Browse shelf) | v. 4 c. 1 | Not for loan | 32009001128894 | ||
|
Reference book
|
UTCC Library | Reference Books (English) | UTCC Library, Bldg 24 Fl 6 | 658.8 W676 (Browse shelf) | v. 5 c. 1 | Not for loan | 32009001128829 | ||
|
Reference book
|
UTCC Library | Reference Books (English) | UTCC Library, Bldg 24 Fl 6 | 658.8 W676 (Browse shelf) | v. 6 c. 1 | Not for loan | 32009001128837 | ||
|
Reference book
|
UTCC Library | Reference Books (English) | UTCC Library, Bldg 24 Fl 6 | 658.8 W676 (Browse shelf) | v. 7 c. 1 | Not for loan | 32009001128845 |
Total holds: 0
Includes bibliographical references and index.
v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- v. 7. Cumulative index.
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