Wiley international encyclopedia of marketing / editors-in-chief, Jagdish Sheth, Naresh Malhotra.

Contributor(s): Sheth, Jagdish N | Malhotra, Naresh KMaterial type: TextTextPublisher: Chichester : Wiley, 2011Description: 7 v. : illISBN: 9781405161787Other title: International encyclopedia of marketingSubject(s): Advertising -- Encyclopedias | Consumption (Economics) -- Encyclopedias | Marketing -- EncyclopediasDDC classification: 658.8
Contents:
v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- v. 7. Cumulative index.
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Item type Home library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Reference book Reference book UTCC Library
Reference Books (English) UTCC Library, Bldg 24 Fl 6 658.8 W676 (Browse shelf) v. 1 c. 1 Not for loan 32009001128860
Reference book Reference book UTCC Library
Reference Books (English) UTCC Library, Bldg 24 Fl 6 658.8 W676 (Browse shelf) v. 2 c. 1 Not for loan 32009001128878
Reference book Reference book UTCC Library
Reference Books (English) UTCC Library, Bldg 24 Fl 6 658.8 W676 (Browse shelf) v. 3 c. 1 Not for loan 32009001128886
Reference book Reference book UTCC Library
Reference Books (English) UTCC Library, Bldg 24 Fl 6 658.8 W676 (Browse shelf) v. 4 c. 1 Not for loan 32009001128894
Reference book Reference book UTCC Library
Reference Books (English) UTCC Library, Bldg 24 Fl 6 658.8 W676 (Browse shelf) v. 5 c. 1 Not for loan 32009001128829
Reference book Reference book UTCC Library
Reference Books (English) UTCC Library, Bldg 24 Fl 6 658.8 W676 (Browse shelf) v. 6 c. 1 Not for loan 32009001128837
Reference book Reference book UTCC Library
Reference Books (English) UTCC Library, Bldg 24 Fl 6 658.8 W676 (Browse shelf) v. 7 c. 1 Not for loan 32009001128845
Total holds: 0

Includes bibliographical references and index.

v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- v. 7. Cumulative index.

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