Branding your business / James Hammond.
By: Hammond, James.Material type: BookPublisher: London ; Philadelphia, PA : Kogan Page, 2011Edition: Rev. ed.Description: vii, 276 p. ; ill.ISBN: 9780749462963.Other title: Branding your business : promote your business, attract customers, build your brand through the power of emotion.Subject(s): Branding (Marketing) -- Management | Brand name products -- Psychological aspects | Consumer behavior | Communication in marketing | Senses and sensationDDC classification: 658.827
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|Book||UTCC Library UTCC Library, Bldg 24 Fl 7||Books (English)||658.827 H226b 2011 (Browse shelf)||c. 1||Available||32009000875636|
Rev. ed. of: Branding your business : promoting your business, attracting customers and standing out in the market place. 2008.
Includes bibliographical references and index.