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Branding your business / James Hammond.

By: Hammond, James, 1952-.
Material type: materialTypeLabelBookPublisher: London ; Philadelphia, PA : Kogan Page, 2011Edition: Rev. ed.Description: vii, 276 p. ; ill.ISBN: 9780749462963.Other title: Branding your business : promote your business, attract customers, build your brand through the power of emotion.Subject(s): Branding (Marketing) -- Management | Brand name products -- Psychological aspects | Consumer behavior | Communication in marketing | Senses and sensationDDC classification: 658.827
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
UTCC Library, Bldg 24 Fl 7
Books (English) 658.827 H226b 2011 (Browse shelf) c. 1 Available 32009000875636
Total holds: 0

Rev. ed. of: Branding your business : promoting your business, attracting customers and standing out in the market place. 2008.

Includes bibliographical references and index.

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