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The Branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis.

By: Du Plessis, Erik.
Material type: materialTypeLabelBookPublisher: London ; Philadelphia : Kogan Page, 2011Description: xvii, 251 p. : ill.ISBN: 9780749461256.Subject(s): Neuromarketing | Advertising -- Psychological aspects | Marketing -- Psychological aspects | Branding (Marketing)DDC classification: 658.8342
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
UTCC Library, Bldg 24 Fl 7
Books (English) 658.8342 D936b (Browse shelf) c. 1 Available 32009000875495
Total holds: 0

Includes bibliographical references (p. [245]-246) and index.

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