Manager's guide to marketing, advertising, and publicity / Barry Callen.

By: Callen, BarryMaterial type: TextTextSeries: Briefcase booksPublisher: New York : McGraw Hill, 2010Description: xviii, 250 p. : illISBN: 9780071627962Other title: Marketing, advertising, and publicitySubject(s): Marketing | Advertising | PublicityDDC classification: 658.8 Online resources: Content
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Item type Home library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
Books (English) UTCC Library, Bldg 24 Fl 7 658.8 C157m (Browse shelf) c. 1 Available 32009000837594
Total holds: 0

Includes index.

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