Manager's guide to marketing, advertising, and publicity / Barry Callen.
Material type:
TextSeries: Briefcase booksPublisher: New York : McGraw Hill, 2010Description: xviii, 250 p. : illISBN: 9780071627962Other title: Marketing, advertising, and publicitySubject(s): Marketing | Advertising | PublicityDDC classification: 658.8 Online resources: Content
| Item type | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Book
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UTCC Library | Books (English) | UTCC Library, Bldg 24 Fl 7 | 658.8 C157m (Browse shelf) | c. 1 | Available | 32009000837594 |
Total holds: 0
Includes index.
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