Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold.

By: Arens, William FContributor(s): Schaefer, David H | Weigold, MichaelMaterial type: TextTextPublisher: Boston : McGraw-Hill, 2009Edition: 2nd edDescription: xxvi, 558 p. : illISBN: 9780071270571Subject(s): AdvertisingDDC classification: 659.1
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Item type Home library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
Books (English) UTCC Library, Bldg 24 Fl 7 659.1 A681e 2009 (Browse shelf) c. 1 Available 32009000820566
Total holds: 0

Includes bibliographical references and index.

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