University of the Thai Chamber of Commerce, Central Library catalog › Details for: Essentials of contemporary advertising /

Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold.

By: Arens, William FContributor(s): Schaefer, David H | Weigold, Michael Material type: Text

TextPublisher: Boston : McGraw-Hill, 2009Edition: 2nd edDescription: xxvi, 558 p. : illISBN: 9780071270571Subject(s): AdvertisingDDC classification: 659.1

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Item type	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	UTCC Library	Books (English)	UTCC Library, Bldg 24 Fl 7	659.1 A681e 2009 (Browse shelf)	c. 1	Available		32009000820566

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Includes bibliographical references and index.

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