University of the Thai Chamber of Commerce, Central Library

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: Zeithaml, Valarie AContributor(s): Bitner, Mary Jo | Gremler, Dwayne DMaterial type: TextTextPublisher: Boston : McGraw-Hill, 2009Edition: 5th edDescription: xxviii, 708 p. : illISBN: 9780071263931Subject(s): Marketing | Service industries -- Marketing | Customer servicesDDC classification: 658.8
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Item type Home library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
Books (English) UTCC Library, Bldg 24 Fl 7 658.8 Z48s 2009 (Browse shelf) c. 1 Available 32009000794415
Total holds: 0

Includes index.

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