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Branded entertainment : product placement and brand strategy in the entertainment business /

By: Lehu, Jean-Marc.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, 2007Edition: 1st ed.Description: ix, 266 p. : ill.ISBN: 978749449407 :.Subject(s): Product placement in mass media | Product managementDDC classification: 791.40688
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
UTCC Library, Bldg 24 Fl 7
Books (English) 791.40688 L524b (Browse shelf) c. 1 Available 32009000771892
Total holds: 0

Includes bibliographical references and index.

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