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Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / Christian Mikunda.

By: Mikunda, Christian.
Material type: materialTypeLabelBookPublisher: London : Kogan Page, 2004Edition: 1st ed.Description: xviii, 221 p. : ill.ISBN: 0749442565.Subject(s): Special events -- Marketing | Special events -- PlanningDDC classification: 659
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
UTCC Library, Bldg 24 Fl 6
O6EN 659 M636b (Browse shelf) c. 1 Available 32009000712714
Total holds: 0

"First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort" - - Verso t.p.

Includes bibliographical references and index.

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