Applications in basic marketing : clippings from the popular business press : 2005-2006 edition / William D. Perreault, Jr. and E. Jerome McCarthy.

By: Perreault, William DContributor(s): McCarthy, E. JeromeMaterial type: TextTextPublisher: Boston : McGraw-Hill/Irwin, 2005Description: vii, 215 p. : ill. + textbookISBN: 0072864710Subject(s): Marketing -- Management -- Periodicals | Marketing -- PeriodicalsAdditional physical formats: Basic marketing :DDC classification: 658.8005
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Item type Home library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Reference book Reference book UTCC Library
Reference Books (English) UTCC Library, Bldg 24 Fl 6 658.8005 P455a 2005-2006 (Browse shelf) c. 1 Not for loan 32009001124778
Book Book UTCC Library
Books (English) UTCC Library, Bldg 24 Fl 7 658.8005 P455a 2005-2006 (Browse shelf) c. 3 Available 32009000811474
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With textbook title : Basic marketing : a global-managerial approach / William D. Perreault, Jr, E. Jerome McCarthy. 15th ed. 2005. call no. 658.8 P455b 2005.

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