Basic marketing : a global-managerial approach / William D. Perreault, Jr, E. Jerome McCarthy.

By: Perreault, William DContributor(s): McCarthy, E. JeromeMaterial type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill/Irwin, 2002Description: xxxii, 815, I-16, G-12 p. : ill. + 1 CD-ROMISBN: 0072409479Subject(s): Marketing -- ManagementDDC classification: 658.8
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Item type Home library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
FreeBKE UTCC Library, Bldg 24 Fl 5 658.8 P455b 2002 (Browse shelf) c. 1 Available 32009000359912
Total holds: 0

Includes index.

Includes 1 CD-ROM title : Student CD-ROM to accompany basic marketing : a global - managerial approach. 14th ed. call no. CD 658.8 P455s 2002.

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