Strategic planning, marketing and public relations, and fund-raising in higher education : perpectives, readings, and annotated bibliography / Cynthia C. Ryans, William L. Shanklin.

By: Ryans, Cynthia C, 1933-Contributor(s): Shanklin, William LMaterial type: TextTextPublisher: The Scarecrow Press, ; Metuchen, NJ : 1986Description: xiv, 266 pISBN: 0810818914.Subject(s): Universities and colleges -- United States -- Business management -- Planning | Strategic planning -- United States | College students -- United States -- Recruiting | Public relations -- Universities and colleges -- United States | Educational fund raising -- United StatesDDC classification: 378.73
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