Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill/Irwin, 2005Edition: 15th edDescription: xli, 793, I-32, G-12 p. : ill. + 1 CD-ROMISBN: 0072525231Subject(s): Marketing -- ManagementAdditional physical formats: Student CD-ROM to accompany basic marketing; Applications in basic marketing :DDC classification: 658.8
| Item type | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Book
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UTCC Library | Books (English) | UTCC Library, Bldg 24 Fl 7 | 658.8 P455b 2005 (Browse shelf) | c. 5 | Available | 32009000811466 |
Total holds: 0
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| 658.8 P173p 2011 Principles of services marketing / | 658.8 P412f From book to market : | 658.8 P455b 2002 Basic marketing : | 658.8 P455b 2005 Basic marketing : | 658.8 P455e 2017 Essentials of marketing : a marketing strategy planning approach / | 658.8 P455s 2002 Student CD-ROM to accompany basic marketing | 658.8 P455s 2002 Student CD-ROM to accompany basic marketing |
Includes index.
Includes 1 CD-ROM title : Student CD-ROM to accoumpany basic marketing : a global - managerial approach. 15th ed. call no. CD 658.8 P455s 2005.
Includes book title : Applications in basic marketing : clippings from the popular business press : 2005-2006 edition / William D. Perreault, Jr, E. Jerome McCarthy. call no. R 658.8005 P455a 2005-2006.
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