Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William DContributor(s): McCarthy, Edmund JermeMaterial type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill/Irwin, 2005Edition: 15th edDescription: xli, 793, I-32, G-12 p. : ill. + 1 CD-ROMISBN: 0072525231Subject(s): Marketing -- ManagementAdditional physical formats: Student CD-ROM to accompany basic marketing; Applications in basic marketing :DDC classification: 658.8
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Item type Home library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
Books (English) UTCC Library, Bldg 24 Fl 7 658.8 P455b 2005 (Browse shelf) c. 5 Available 32009000811466
Total holds: 0

Includes index.

Includes 1 CD-ROM title : Student CD-ROM to accoumpany basic marketing : a global - managerial approach. 15th ed. call no. CD 658.8 P455s 2005.

Includes book title : Applications in basic marketing : clippings from the popular business press : 2005-2006 edition / William D. Perreault, Jr, E. Jerome McCarthy. call no. R 658.8005 P455a 2005-2006.

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