Marketing research / Donald R. Cooper, Pamela S. Schindler.

By: Cooper, Donald RContributor(s): Shcindler, Pamela SMaterial type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill/Irwin, 2006Edition: 1st edDescription: xix, 790 p. : ill. + 1 CD-ROMISBN: 0072837861Subject(s): Marketing researchDDC classification: 658.83
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Item type Home library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
FreeBKE UTCC Library, Bldg 24 Fl 5 658.83 C776m (Browse shelf) c. 1 Available 32009000720204
Total holds: 0

1 CD-ROM title : Student DVD-ROM to accompany marketing research. call no. CD 658.83 C776s.

Includes bibliographical references and index.

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