University of the Thai Chamber of Commerce, Central Library

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Basic marketing research : a decision - making approach / Naresh K. Kalhotra, Mark Peterson.

By: Malhotra, Naresh KContributor(s): Peterson, MarkMaterial type: TextTextPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Edition: 2nd edDescription: xl, 631 p. : ill. + 1 CD-ROMISBN: 0131971212Subject(s): Marketing researchDDC classification: 658.83
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Item type Home library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
O6EN UTCC Library, Bldg 24 Fl 6 658.83 M249b 2006 (Browse shelf) c. 3 Available 32009000720188
Total holds: 0

Includes 1 CD-ROM title : SPSS : student version 13.0 call no. CD 519.502855369 S771.

Includes index.

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