Marketing communications : theory and applications / John R. Rossiter and Steven Bellman.

By: Rossiter, John RMaterial type: TextTextPublisher: French Forest : Pearson Prentice Hall, 2005Description: xviii, 500 p. : illISBN: 1741032695Subject(s): Communication in marketing | Positioning (Advertising)DDC classification: 658.8
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Item type Home library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
Books (English) UTCC Library, Shelving Cart 658.8 R835m (Browse shelf) c. 2 Available 32009000350622
Total holds: 0

Includes index.

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