Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / Divid A. Aaker.
Material type:
TextPublisher: New York : Free Press, 2004Description: xviii, 348 p. : illISBN: 0743249380Subject(s): Brand name products -- Planning | Brand name products -- Marketing | Brand name products -- Management | Brand name products -- Valuation -- ManagementDDC classification: 658.827
| Item type | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Book
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UTCC Library | FreeBKE | UTCC Library, Bldg 24 Fl 5 | 658.827 A111b (Browse shelf) | c. 2 | Available | 32009000638232 |
Total holds: 0
Includes index.
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