Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / Divid A. Aaker.

By: Aaker, David AMaterial type: TextTextPublisher: New York : Free Press, 2004Description: xviii, 348 p. : illISBN: 0743249380Subject(s): Brand name products -- Planning | Brand name products -- Marketing | Brand name products -- Management | Brand name products -- Valuation -- ManagementDDC classification: 658.827
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Home library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
FreeBKE UTCC Library, Bldg 24 Fl 5 658.827 A111b (Browse shelf) c. 2 Available 32009000638232
Total holds: 0

Includes index.

There are no comments on this title.

to post a comment.
Open Library: