Consumer behavior : building marketing strategy - [Hawkins, Del I 8th ed] Del I. Hawkins, Roger J. Best, Kenneth A. ConeyMaterial type: TextSeries: The Irwin/McGraw-Hill series in marketingPublisher: Boston : Irwin/McGraw-Hill, 2001Edition: 8th edDescription: xxiv, 775 p : ill, charts, tables + 1 computer diskISBN: 0071180397; 0-07-231602-0Subject(s): Market surveys -- United States | Consumer behavior -- United States -- Case studies | Consumer behavior -- United States | Building | Behavior | 8th | Strategy | Hawkins | Ed | Del | Marketing | ConsumerDDC classification: 658.83420973
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Includes bibliographical references and index
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