Consumer behavior : building marketing strategy - [Hawkins, Del I 7th ed]

By: Coney, Kenneth AContributor(s): Best, Roger J | Hawkins, Del IMaterial type: TextTextLanguage: English Publisher: Boston : McGraw-Hill, 1998Edition: 7th edDescription: xxv, 760 p : illISBN: 0256218951Subject(s): Market surveys -- United States | Consumer behavior -- United States -- Case studies | Consumer behavior -- United StatesDDC classification: 658.83420973
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Includes bibliographical references and index

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