Managing brand equity : capitalizing on the value of a brand name
Material type:
TextLanguage: English Publisher: New York : The Free Press, 1991Description: xiii, 299 p : illSubject(s): Intangible property - Valuation - United States - Management | Brand name products - Valuation - United States - Management | A-Busi AdDDC classification: 658.827
| Item type | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Book
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UTCC Library | Books (English) | UTCC Library, Bldg 24 Fl 7 | 658.827 A111m (Browse shelf) | c. 1 | Checked out | 08/04/2023 | 32009000719149 |
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Includes bibliographical references and index
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