Managing brand equity : capitalizing on the value of a brand name

By: Aaker, David AMaterial type: TextTextLanguage: English Publisher: New York : The Free Press, 1991Description: xiii, 299 p : illSubject(s): Intangible property - Valuation - United States - Management | Brand name products - Valuation - United States - Management | A-Busi AdDDC classification: 658.827
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Home library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
Books (English) UTCC Library, Bldg 24 Fl 7 658.827 A111m (Browse shelf) c. 1 Available 32009000719149
Total holds: 0

Includes bibliographical references and index

There are no comments on this title.

to post a comment.