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Review of marketing research. (Record no. 310580)

000 -LEADER
fixed length control field 03021nam a2200385 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field UTCC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210528105628.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr un|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130702s2013 enka o 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781781907610 (electronic bk.)
040 ## - CATALOGING SOURCE
Original cataloging agency UtOrBLW
Transcribing agency UtOrBLW
Language of cataloging eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 23
Item number R454
245 00 - TITLE STATEMENT
Title Review of marketing research.
Number of part/section of a work Vol. 10/
Statement of responsibility, etc. edited by Naresh K. Malhotra.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Bingley :
Name of producer, publisher, distributor, manufacturer Emerald,
Date of production, publication, distribution, manufacture, or copyright notice 2013.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xvi, 291 pages) :
Other physical details illustrations.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term computer
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term online resource
490 0# - SERIES STATEMENT
Series statement Review of marketing research,
International Standard Serial Number 1548-6435
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction : analyzing accumulated knowledge and influencing the future / Naresh K. Malhotra -- Assortment variety : too much of a good thing? / Barbara E. Kahn, Evan Weingarten, Claudia Townsend -- Consumer experience and experiential marketing : a critical review / Bernd Schmitt, Lia Zarantonello -- Customer reactions to conflict management : a review and empirical evidence from two service industries / Nelson Oly Ndubisi, Naresh K. Malhotra, Gina L. Miller -- Designing and pricing digital content products and services : a research review / P.K. Kannan -- All signals are not created equal : managers choice of signal under information asymmetry in competitive markets / Akshay R. Rao, Amna Kirmani, Haipeng Chen -- Nation equity : integrating the multiple dimensions of country of origin effects / Durairaj Maheswaran, Cathy Yi Chen, Junhong He -- How emerging markets are reshaping the innovation architecture of global firms / Venkatesh Shankar, Nicole Hanson -- An introduction to audio and visual research and applications in marketing / Li Xiao, Hye-jin Kim, Min Ding -- Measuring value-in-context from a service-dominant logics perspective / Helge Löbler, Marco Hahn.
520 ## - SUMMARY, ETC.
Summary, etc. Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly respected book series.
588 0# - SOURCE OF DESCRIPTION NOTE
Source of description note Print version record
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Economics
General subdivision Marketing
-- Research.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing management.
Source of heading or term bicssc
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
9 (RLIN) 66660
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.,
Relator term editor
850 ## - HOLDING INSTITUTION
Holding institution UTCC
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2013)10">https://www.emerald.com/insight/publication/doi/10.1108/S1548-6435(2013)10</a>
Public note eBook-Emerald
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type E-book
998 ## - STAFF NAME
Cataloger Pensapak

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