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Marketing management in Turkey / (Record no. 305234)

000 -LEADER
fixed length control field 02440nam a2200349 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field UtOrBLW
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210113203531.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr un|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180815s2018 enk s 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781787145573 (e-book)
040 ## - CATALOGING SOURCE
Original cataloging agency UtOrBLW
Language of cataloging eng
Description conventions rda
Transcribing agency UtOrBLW
Modifying agency UTCC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8009561
Item number M345
245 00 - TITLE STATEMENT
Title Marketing management in Turkey /
Statement of responsibility, etc. edited by Selcen Ozturkcan, Elif YolbulanOkan.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Bingley, U.K. :
Name of producer, publisher, distributor, manufacturer Emerald Publishing Limited,
Date of production, publication, distribution, manufacture, or copyright notice 2018.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xi, 464 pages).
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc. Emerging market economies have long been a significant driver of global growth, and ever since the beginning of the new millennium, they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with the those of developed countries and are even predicted to overtake some of them by 2020. A deep understanding of emerging markets is crucial, then, in order to build tailored products and marketing programs that will capitalize on such rapid growth. In "Marketing Management in Turkey", Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of these emerging economiesnamely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas. Along the way, this book offers important insights into issues affecting all emerging markets, including common perceptions and misconceptions around the opportunities they offer. "Marketing Management in Turkey" will be of keen interest to practitioners interested in investing in emerging markets, and it will also have much to offer to researchers and students interested in the future of the global economy.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision Turkey
General subdivision Management.
9 (RLIN) 300699
651 #1 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name Turkey
General subdivision Economic conditions
Chronological subdivision 1960-
9 (RLIN) 300700
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ozturkcan, Selcen,
9 (RLIN) 300697
Relator term editor
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Yolbulan Okan, Elif,
9 (RLIN) 300698
Relator term editor
850 ## - HOLDING INSTITUTION
Holding institution UTCC
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787145573">https://www.emerald.com/insight/publication/doi/10.1108/9781787145573</a>
Public note eBook-Emerald
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type E-book
Source of classification or shelving scheme
998 ## - STAFF NAME
Cataloger Nusa

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