Customer experience innovation : (Record no. 305230)

000 -LEADER
fixed length control field 02453nam a2200361 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field UtOrBLW
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210113203955.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr un|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180815s2018 enk sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781787547865 (e-book)
040 ## - CATALOGING SOURCE
Original cataloging agency UtOrBLW
Language of cataloging eng
Description conventions rda
Transcribing agency UtOrBLW
Modifying agency UTCC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Item number D515c
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dew, Robert,
9 (RLIN) 300669
Relator term author
245 10 - TITLE STATEMENT
Title Customer experience innovation :
Remainder of title how to get a lasting market edge /
Statement of responsibility, etc. by Robert Dew, with Cyrus Allen.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Bingley, U.K. :
Name of producer, publisher, distributor, manufacturer Emerald Publishing Limited,
Date of production, publication, distribution, manufacture, or copyright notice 2018.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xviii, 201 pages)
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. Companies who invest in successful Customer eXperience (CX) innovation stand out from the crowd. Markets tend to reward these companies because it is rare for firms to try something new, much less prove customer acceptance of their attempted innovations. Firms offering remarkable CX create loyal customers who happily pay more for their products and services, and then refer them to other customers for free. This book outlines innovative processes used to research, conceive and develop innovations in the CX space for both large and small companies. The challenge is not so much finding out what customers like, as it is remaining apart from the crowd of rivals and copycats. Written as a practical guide for managers with a background in line management, operations, marketing, finance or customer service, this book contains a simple framework with an extensive range of design thinking and creative problem solving tools. Starting with a validation for investing in improving your firms CX, the book also provides a primer on competitive advantage, the most critical objective of strategic planning. Mastering the books content creates the potential for any business manager or owner to find a hard-to-copy market advantage and drive their business growth.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer satisfaction.
9 (RLIN) 85002
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations.
9 (RLIN) 85001
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer services.
9 (RLIN) 66919
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Allen, Cyrus,
9 (RLIN) 300670
Relator term author
850 ## - HOLDING INSTITUTION
Holding institution UTCC
856 78 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://www.emerald.com/insight/publication/doi/10.1108/9781787547865">https://www.emerald.com/insight/publication/doi/10.1108/9781787547865</a>
Public note eBook-Emerald
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type E-book
Source of classification or shelving scheme
998 ## - STAFF NAME
Cataloger Nusa

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