University of the Thai Chamber of Commerce Library

Brand identity essentials : (Record no. 304771)

000 -LEADER
fixed length control field 01079aam a2200349 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field UTCC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190913120718.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190906s2019 maua 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781631597091
040 ## - CATALOGING SOURCE
Original cataloging agency UTCC
Language of cataloging eng
Transcribing agency UTCC
Description conventions rda
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.6
Item number B927b
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Budelmann, Kevin,
9 (RLIN) 293164
Relator term author
245 10 - TITLE STATEMENT
Title Brand identity essentials :
Remainder of title 100 principles for building brands /
Statement of responsibility, etc. Kevin Budelmann, Yang Kim.
250 ## - EDITION STATEMENT
Edition statement Revised and expanded.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Beverly, MA :
Name of producer, publisher, distributor, manufacturer Quarto Publishing Goup,
Date of production, publication, distribution, manufacture, or copyright notice 2019.
300 ## - PHYSICAL DESCRIPTION
Extent 232 pages :
Other physical details illustrations.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
500 ## - GENERAL NOTE
General note 856.00
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 187793
Topical term or geographic name entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 120523
Topical term or geographic name entry element Logos (Symbols)
General subdivision Design.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 101922
Topical term or geographic name entry element Industrial design coordination.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kim, Yang,
Dates associated with a name 1968-
9 (RLIN) 293195
Relator term author
850 ## - HOLDING INSTITUTION
Holding institution UTCC
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 1
998 ## - STAFF NAME
Cataloger Nusa
Editor Panadda
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Asset no. Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
          Books (English) UTCC Library UTCC Library UTCC Library, Bldg 24 Fl 7 2019-07-22 13 4400010383 1 741.6 B927b 32009001179871 2019-12-02 2019-09-13 c. 1 2019-07-22 Book
สำนักหอสมุดกลาง มหาวิทยาลัยหอการค้าไทย
เลขที่ 126/1 ถนนวิภาวดีรังสิต แขวงรัชดาภิเษก เขตดินแดง กรุงเทพฯ 10400
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