| 000 -LEADER |
|---|
| fixed length control field |
01360nam a2200337 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UTCC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201116143634.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190708s2019 th a 000 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786168069349 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UTCC |
| Language of cataloging |
tha |
| Transcribing agency |
UTCC |
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.15 |
| Item number |
ก792ฮ |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
เกรียงไกร กาญจนะโภคิน, |
| 9 (RLIN) |
57729 |
| Relator term |
ผู้แต่ง |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Hybrid event marketing : |
| Remainder of title |
when digital and event become one / |
| Statement of responsibility, etc. |
เกรียงไกร กาญจนะโภคิน. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
พิมพ์ครั้งที่ 1. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
นนทบุรี : |
| Name of producer, publisher, distributor, manufacturer |
อุ๊คบี, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2562. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
214 หน้า : |
| Other physical details |
ภาพประกอบ. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
185.00. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
เนื้อเรื่องเป็นภาษาไทย ชื่อเรื่องเป็นภาษาอังกฤษ. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
34192 |
| Topical term or geographic name entry element |
การสื่อสารทางการตลาด. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
59692 |
| Topical term or geographic name entry element |
การตลาดเชิงกิจกรรม. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
55 |
| Topical term or geographic name entry element |
การตลาด. |
| 850 ## - HOLDING INSTITUTION |
|---|
| Holding institution |
UTCC |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| 998 ## - STAFF NAME |
|---|
| Cataloger |
Pensapak |
| Editor |
Panadda |