| 000 -LEADER |
|---|
| fixed length control field |
01188aam a2200373 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UTCC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210326140545.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190708s2017 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138917910 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UTCC |
| Language of cataloging |
eng |
| Transcribing agency |
UTCC |
| Description conventions |
rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Item number |
D574 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Digital and social media marketing : |
| Remainder of title |
a results-driven approach / |
| Statement of responsibility, etc. |
edited by Aleksej Heinze [and three others] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First published. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 319 pages : |
| Other physical details |
illustrations |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
2303.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
109870 |
| Topical term or geographic name entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
109724 |
| Topical term or geographic name entry element |
Internet advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
117567 |
| Topical term or geographic name entry element |
Electronic commerce. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
193195 |
| Topical term or geographic name entry element |
Social media. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Heinze, Aleksej, |
| 9 (RLIN) |
291112 |
| Relator term |
editor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fletcher, Gordon, |
| 9 (RLIN) |
291113 |
| Relator term |
editor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
199460 |
| Personal name |
Rashid, Tahir, |
| Relator term |
editor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cruz, Ana, |
| 9 (RLIN) |
291114 |
| Relator term |
editor |
| 850 ## - HOLDING INSTITUTION |
|---|
| Holding institution |
UTCC |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| 998 ## - STAFF NAME |
|---|
| Cataloger |
Nusa |
| Editor |
Panadda |