Customer satisfaction and customer loyalty of the cold storage industry in Bangkok Metropolitan / (Record no. 302958)

000 -LEADER
fixed length control field 03212nam a2200397 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field UTCC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201113110053.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181119s2017 th bm 000 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency UTCC
Language of cataloging eng
Transcribing agency UTCC
Description conventions rda
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Item number S194c
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name San, Maneehiya,
Relator term author
9 (RLIN) 281990
245 10 - TITLE STATEMENT
Title Customer satisfaction and customer loyalty of the cold storage industry in Bangkok Metropolitan /
Statement of responsibility, etc. San Maneehiya.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice 2017.
300 ## - PHYSICAL DESCRIPTION
Extent x, 128 pages.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
502 ## - DISSERTATION NOTE
Dissertation note Thesis (M.B.A. (Master of Business Administration)) -- University of The Thai Chamber of Commerce, 2017.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
520 3# - SUMMARY, ETC.
Summary, etc. Cold storage and warehousing is becoming more a critical activity in the supply chain to outperform competitors on customer service, lead time, and costs. Cold storage industries is the backbone of agriculture industries, logistics and supply chains in which an important of Thailand including food processing industry that very popular in domestic and international countries, With the current circumstance cold storage industry is high market competition. According to within the competitive marketing environment, companies are faced with the many challenges to stay competitive. Companies are consistently trying to establish the relationship with customer by satisfying them as much as possible.<br/>This research studies aim to investigate the customer satisfaction and customer loyalty of the cold storage industry in Bangkok Metropolitan. These support the following objectives : to study the relationship of marketing mix (7P's) to customer satisfaction and customer loyalty in the cold storage nustry in Bangkok Metropolitan. The researcher distributed 400 questionnaires for the completion of the sample size. Rhe data collected wereprocesseg the outcome with the SPSS program analyses.<br/>Descriptive statistics consist of frequency, mean, perccentage, standard deviation, and inferential statistics such as t-Test, One-Way ANOVA and the analyses the different group of testing by multiple comparisons are using Fisher' s Least-Significant Different (LSD). The result showed the customer perception toward in 7P's in marketing had impact positive on customer satisfaction, and customer satisfaction had a postitive impact on customer loyalty. It is can be useful to determine their target market nad market competitivencess and also to make a good in marketing mix plan in order to enhancing and develop marketing strategy to get the outcome of customer satisfaction and customer loyalty.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 85002
Topical term or geographic name entry element Consumer satisfaction.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 135994
Topical term or geographic name entry element Customer loyalty.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Customer satisfaction
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Bangkok Metropolitan
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term The cold storage industry
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Rawida Wiriyakitjar,
Relator term advisor
9 (RLIN) 204862
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element University of the Thai Chamber of Commerce.
Subordinate unit Business Administration
9 (RLIN) 248812
850 ## - HOLDING INSTITUTION
Holding institution UTCC
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Thesis/Dissertation
Source of classification or shelving scheme
Call number prefix RES
998 ## - STAFF NAME
Typist Monthira
Cataloger Pensapak
Editor Panadda
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Copy number Price effective from Koha item type
          UTCC Theses (English) UTCC Library UTCC Library UTCC Library, Bldg 24 Fl 7 06/11/2020 658.812 S194c 32009002321415 16/11/2020 c. 1 06/11/2020 Thesis/Dissertation