| 000 -LEADER |
|---|
| fixed length control field |
00870nam a22002895i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210625150746.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130719s2014 nyu b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781614488323 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UTCC |
| Language of cataloging |
eng |
| Transcribing agency |
UTCC |
| Description conventions |
rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
A111a |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aaker, David, |
| 9 (RLIN) |
256113 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Aaker on branding : |
| Remainder of title |
20 principles that drive success / |
| Statement of responsibility, etc. |
David Aaker. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York City, NY : |
| Name of producer, publisher, distributor, manufacturer |
Morgan James Pub., |
| Date of production, publication, distribution, manufacture, or copyright notice |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 208 pages. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
598.00. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
156810 |
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
187793 |
| Topical term or geographic name entry element |
Branding (Marketing) |
| 850 ## - HOLDING INSTITUTION |
|---|
| Holding institution |
UTCC |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| 998 ## - STAFF NAME |
|---|
| Cataloger |
Ubolpan |
| Editor |
Panadda |