| 000 -LEADER |
|---|
| fixed length control field |
00791nam0a22002530004500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180526005224.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100924s2004 nyua d 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071422145 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
129625 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UTCC |
| Transcribing agency |
UTCC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.103 |
| Item number |
S961a |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Surmanek, Jim. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Advertising media A to Z : |
| Remainder of title |
the definitive resource for media planning, buying, and research / |
| Statement of responsibility, etc. |
Jim Surmanek. |
| 260 3# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 337 p. |
| 449 #0 - |
|---|
| -- |
9988ทรัพยากรใหม่ เดือนกันยายน 2553 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising media planning |
| Form subdivision |
Dictionaries. |
| 9 (RLIN) |
204951 |
| 920 ## - |
|---|
| -- |
eng |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Reference book |
| 997 ## - |
|---|
| -- |
UTCC:213876 |
| -- |
213876 |