| 000 -LEADER |
|---|
| fixed length control field |
01519cam0a22003490004500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180526004710.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
061012s2005 maua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072525231 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
116294 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UTCC |
| Transcribing agency |
UTCC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
P455b 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perreault, William D. |
| 9 (RLIN) |
98791 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Basic marketing : |
| Remainder of title |
a global-managerial approach / |
| Statement of responsibility, etc. |
William D. Perreault, Jr., E. Jerome McCarthy. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
15th ed. |
| 260 3# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xli, 793, I-32, G-12 p. : |
| Other physical details |
ill. + |
| Accompanying material |
1 CD-ROM. |
| 490 #0 - SERIES STATEMENT |
|---|
| Series statement |
McGraw-Hill/Irwin series in marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes 1 CD-ROM title : Student CD-ROM to accoumpany basic marketing : a global - managerial approach. 15th ed. call no. CD 658.8 P455s 2005. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes book title : Applications in basic marketing : clippings from the popular business press : 2005-2006 edition / William D. Perreault, Jr, E. Jerome McCarthy. call no. R 658.8005 P455a 2005-2006. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
161363 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, Edmund Jerme. |
| 9 (RLIN) |
177086 |
| 776 18 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Main entry heading |
Perreault, William D. |
| Edition |
15th ed. |
| Place, publisher, and date of publication |
[Boston] : McGraw-Hill, 2005. |
| Title |
Student CD-ROM to accompany basic marketing |
| International Standard Book Number |
0072525274 |
| 776 18 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Main entry heading |
Perreault, William D. |
| Place, publisher, and date of publication |
Boston : McGraw-Hill/Irwin, 2005. |
| Title |
Applications in basic marketing : |
| International Standard Book Number |
0072864710 |
| 920 ## - |
|---|
| -- |
eng |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 997 ## - |
|---|
| -- |
UTCC:201034 |
| -- |
201034 |