Consumer behavior : building marketing strategy - [Hawkins, Del I 7th ed] (Record no. 150272)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00944cam0a22003130004500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201218104031.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256218951 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 58862 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UTCC |
| Transcribing agency | UTCC |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83420973 |
| Item number | H393c 1998 c1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Coney, Kenneth A |
| 9 (RLIN) | 119609 |
| 245 00 - TITLE STATEMENT | |
| Title | Consumer behavior : building marketing strategy - [Hawkins, Del I 7th ed] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed |
| 260 3# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 760 p : |
| Other physical details | ill |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market surveys |
| Geographic subdivision | United States. |
| 9 (RLIN) | 119611 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Geographic subdivision | United States |
| Form subdivision | Case studies. |
| 9 (RLIN) | 82858 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Geographic subdivision | United States. |
| 9 (RLIN) | 110350 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Best, Roger J |
| 9 (RLIN) | 119612 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I. |
| 9 (RLIN) | 98876 |
| 930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA] | |
| Uniform title | Paperback |
| 997 ## - | |
| -- | UTCC:150272 |
| -- | 150272 |
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