University of the Thai Chamber of Commerce, Central Library

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Porter, Michael E

Competitive strategy : techniques for analyzing industries and competitors / Michael E. Porter. - First Free Press Export Edition. - xxviii, 396 pages.

Includes bibliographical references and index.

ISBN: 9780743260886

Subjects--Topical Terms:
Strategic planning.
Competition.

Dewey Class. No.: 658.4012 / P847c