University of the Thai Chamber of Commerce, Central Library

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Mothersbaugh, David L.,

Consumer behavior : building marketing strategy / David L. Mothersbaugh, Del I. Hawkins, Susan Bardi Kleiser. - Fourteenth edition. - xix, 814 pages : illustrations.

970.00.

Includes bibliographical references and index.

ISBN: 9781260566482

Subjects--Topical Terms:
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.

Dewey Class. No.: 658.83420973 / M918c