Mothersbaugh, David L.,

Consumer behavior : building marketing strategy / David L. Mothersbaugh, Del I. Hawkins, Susan Bardi Kleiser. - Fourteenth edition. - xix, 814 pages : illustrations.

970.00.

Includes bibliographical references and index.

9781260566482


Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.

658.83420973 / M918c