University of the Thai Chamber of Commerce, Central Library

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Aaker, David,

Aaker on branding : 20 principles that drive success / David Aaker. - x, 208 pages.

598.00.

Includes bibliographical references and index.

ISBN: 9781614488323

Subjects--Topical Terms:
Brand name products--Management.
Branding (Marketing)

Dewey Class. No.: 658.827 / A111a