University of the Thai Chamber of Commerce, Central Library

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Johansson, Johny K.

Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson. - 5th ed. - Boston : McGraw-Hill, 2009. - xix, 662 p. : ill.

Includes index.

ISBN: 9780071263627

Subjects--Topical Terms:
Export marketing.
Export marketing--Management.

Dewey Class. No.: 658.848 / J65g 2009