University of the Thai Chamber of Commerce, Central Library

Normal view MARC view ISBD view

Surmanek, Jim.

Advertising media A to Z : the definitive resource for media planning, buying, and research / Jim Surmanek. - New York : McGraw-Hill, 2004. - viii, 337 p.

ISBN: 0071422145

Subjects--Topical Terms:
Advertising media planning--Dictionaries.

Dewey Class. No.: 659.103 / S961a