University of the Thai Chamber of Commerce, Central Library

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Perreault, William D.

Applications in basic marketing : clippings from the popular business press : 2005-2006 edition / William D. Perreault, Jr. and E. Jerome McCarthy. - Boston : McGraw-Hill/Irwin, 2005. - vii, 215 p. : ill. + textbook.

With textbook title : Basic marketing : a global-managerial approach / William D. Perreault, Jr, E. Jerome McCarthy. 15th ed. 2005. call no. 658.8 P455b 2005.

ISBN: 0072864710

Subjects--Topical Terms:
Marketing--Management--Periodicals.
Marketing--Periodicals.

Dewey Class. No.: 658.8005 / P455a 2005-2006