University of the Thai Chamber of Commerce, Central Library

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Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2007. - xix, 541, N-30, G-11, I-20 p. : ill.

Includes index.

ISBN: 013237093X

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)
Marketing.

Dewey Class. No.: 658.8342 / S333c