University of the Thai Chamber of Commerce, Central Library

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Monroe, Kent B.

Pricing : making profitable decisions / Kent B. Monroe. - 3th ed. - McGraw-Hill/Irwin, New York : 2003. - xxvi, 658 p. : ill., graphs. - McGraw-Hill/Irwin series in marketing .

Includes index.

ISBN: 0072528818

Subjects--Topical Terms:
Pricing.

Dewey Class. No.: 658.816 / M753p