Ryans, Cynthia C., 1933-

Strategic planning, marketing and public relations, and fund-raising in higher education : perpectives, readings, and annotated bibliography / Cynthia C. Ryans, William L. Shanklin. - The Scarecrow Press, Metuchen, NJ : 1986. - xiv, 266 p.

Includes index.


Universities and colleges--Business management--Planning.--United States
Strategic planning--United States.
College students--Recruiting.--United States
Public relations--Universities and colleges--United States.
Educational fund raising--United States.

378.73 / R989s