University of the Thai Chamber of Commerce, Central Library

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Perreault, William D.

Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 15th ed. - Boston : McGraw-Hill/Irwin, 2005. - xli, 793, I-32, G-12 p. : ill. + 1 CD-ROM. - McGraw-Hill/Irwin series in marketing .

Includes index. Includes 1 CD-ROM title : Student CD-ROM to accoumpany basic marketing : a global - managerial approach. 15th ed. call no. CD 658.8 P455s 2005. Includes book title : Applications in basic marketing : clippings from the popular business press : 2005-2006 edition / William D. Perreault, Jr, E. Jerome McCarthy. call no. R 658.8005 P455a 2005-2006.

ISBN: 0072525231

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 / P455b 2005