University of the Thai Chamber of Commerce, Central Library

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Coney, Kenneth A

Consumer behavior : building marketing strategy - [Hawkins, Del I 7th ed] - 7th ed - Boston : McGraw-Hill, 1998 - xxv, 760 p : ill

Includes bibliographical references and index

ISBN: 0256218951

Subjects--Topical Terms:
Market surveys--United States.
Consumer behavior--United States--Case studies.
Consumer behavior--United States.

Dewey Class. No.: 658.83420973 / H393c 1998 c1